I make your messages powerful so that your leadership shines.
. . .
Your reputation hangs on how well you speak for the values and culture of your organisation.
You need to reconnect to clear, simple messages about your purpose. I distil your personal vision and express it brilliantly – in speeches, public presentations, strategy reports and internal and external correspondence.
Your people need to believe in you. Off-the-shelf messaging is not good enough. A sincere message, with the tone and structure just right, means you engage with your colleagues, investors and customers, and keep your best people committed to you.
I write perfectly pitched leadership pieces for you, working as a trusted confidant and critical friend, asking the questions that people close to your organisation don’t think to ask.
-
Clear and focused communication from the top.
. . .
As CEO of a publicly quoted company you have to communicate, but perhaps it’s not in your DNA or you don’t have the time. I write and structure your ideas in your voice.
I am not a spokesperson. I am the person who cements your own reputation as a leader with a flair for communication.
I don’t do your PR and marketing. I am not the person who places your ideas, I’m the person who makes them pitch-perfect.
I’m your ghost-writer and writing mentor. I’m invisible, in the background.
Even if your organisation is complex, you need to make your message clear. This is what I do for you.
-
Communication is an art and an opportunity. For CEOs, it’s a must-have mistaken for a luxury.
. . .
Crisis. Leadership. Strategic positioning. I am a CEO’s critical friend and trusted ear when it comes to your internal and external communications in these three fundamental areas.
If you are recently appointed as CEO, you’ve got to set out your stall. If you’re a young business struggling to move up a level, you have to get your message across to investors.
As an established CEO you might be suspicious of an outsider, but the external perspective I bring can be what nails a bid or wins over your investors, clients or colleagues.
I understand the nature of confidentiality, am accustomed to it, and can be trusted with sensitive material. I also understand the importance of urgency, that sometimes a job needs doing at short notice. An internal draft you’re not happy with, a speech that needs something extra or a total overhaul, urgent but critical correspondence. I take your problem and turn it around.
-
It’s lonely at the top.
. . .
CEOs can find themselves cut off from the people they most need on board with their vision.
I am a part of that hidden advisory team you use to combat the isolation of being at the top, making sure your ideas and messages are brilliantly framed and true to you.
You have no PR or Comms team to support you, or you do but you want your own voice and individuality to penetrate the tactical messaging.
I bring a fresh perspective. I ask the questions others are too close to ask.
Your time is at a premium. I don’t need too much of it.
-
The big ‘So what?’
. . .
How do you define the purpose of your company and your vision for it?
Our conversation about this will require honesty and self-knowledge. Your own story and lessons learned will be key. The answers and insight will produce outstanding written communication.
Your vision is what gives your colleagues their sense of why they go to work every day. They want to feel good about what they’re doing and to understand why they are doing it.
No clichés. No jargon. I communicate your unique thinking and your organisation’s values in your voice.
-
Americans don’t do irony and scientists can’t write.
. . .
Both ideas ludicrous and empirically wrong.
But if your organisation’s work is based on technical science, it can be difficult for people to understand the benefits of it.
If you are selling innovation, be innovative about how you do it. I create a narrative about why the science is important and of value.
Bidding for work or looking for investment, I help you marry scientific content and the power of storytelling.
-
You will never be criticised for communicating too much.
. . .
This is the ideal time for you to engage using a crystal-clear, confident voice.
Be distinctive.
The opportunity exists for leaders to put out clear messages to a world open to transformation. You have permission to make changes that might have been impossible in normal times.
In a reappraisal of values, don’t rely on data, templates or ESG jargon.
Share your mission and create unity by communicating your leadership in a clear and original way.
Your reputation hangs on how well you speak for the values and culture of your organisation.
You need to reconnect to clear, simple messages about your purpose. I distil your personal vision and express it brilliantly – in speeches, public presentations, strategy reports and internal and external correspondence.
Your people need to believe in you. Off-the-shelf messaging is not good enough. I help you champion them, with well-chosen words at the right time. A sincere message, with the tone and structure just right, means you engage with your colleagues, investors and customers, and keep your best people committed to you.
I write perfectly pitched leadership pieces for you, working as a trusted confidant and critical friend, asking the questions that people close to your organisation don’t think to ask.
×
It’s not in your DNA to write.
Clear and focused communication from the top.
. . .
As CEO of a publicly quoted company you have to communicate, but perhaps it’s not in your DNA or you don’t have the time. I write and structure your ideas in your voice.
I am not a spokesperson. I am the person who cements your own reputation as a leader with a flair for communication.
I don’t do your PR and marketing. I am not the person who places your ideas, I’m the person who makes them pitch-perfect.
I’m your ghost-writer and writing mentor. I’m invisible, in the background.
Even if your organisation is complex, you need to make your message clear. This is what I do for you.
×
Crisis – Leadership – Strategy
Communication is an art and an opportunity.
For CEOs, it’s a must-have mistaken for a luxury.
. . .
Crisis. Leadership. Strategic positioning. I am a CEO’s critical friend and trusted ear when it comes to your internal and external communications in these three fundamental areas.
If you are recently appointed as CEO, you’ve got to set out your stall. If you’re a young business struggling to move up a level, you have to get your message across to investors.
As an established CEO you might be suspicious of an outsider, but the external perspective I bring can be what nails a bid or wins over your investors, clients or colleagues.
I understand the nature of confidentiality, am accustomed to it, and can be trusted with sensitive material. I also understand the importance of urgency, that sometimes a job needs doing at short notice. An internal draft you’re not happy with, a speech that needs something extra or a total overhaul, urgent but critical correspondence. I take your problem and turn it around.
×
The Only Cliché You’ll Get From Me
It’s lonely at the top.
. . .
CEOs can find themselves cut off from the people they most need on board with their vision.
I am a part of that hidden advisory team you use to combat the isolation of being at the top, making sure your ideas and messages are brilliantly framed and true to you.
You have no PR or Comms team to support you, or you do but you want your own voice and individuality to penetrate the tactical messaging.
I bring a fresh perspective. I ask the questions others are too close to ask.
Your time is at a premium. I don’t need too much of it.
×
Purpose and ESG
The big ‘So what?’
. . .
How do you define the purpose of your company and your vision for it?
Our conversation about this will require honesty and self-knowledge. Your own story and lessons learned will be key. The answers and insight will produce outstanding written communication.
Your vision is what gives your colleagues their sense of why they go to work every day. They want to feel good about what they’re doing and to understand why they are doing it.
No clichés. No jargon. I communicate your unique thinking and your organisation’s values in your voice.
×
For Scientists
Americans don’t do irony and scientists can’t write.
. . .
Both ideas ludicrous and empirically wrong.
But if your organisation’s work is based on technical science, it can be difficult for people to understand the benefits of it.
If you are selling innovation, be innovative about how you do it. I create a narrative about why the science is important and of value.
Bidding for work or looking for investment, I help you marry scientific content and the power of storytelling.
×
Uncertain times
You will never be criticised for communicating too much.
. . .
This is the ideal time for you to engage using a crystal-clear, confident voice.
Be distinctive.
The opportunity exists for leaders to put out clear messages to a world open to transformation. You have permission to make changes that might have been impossible in normal times.
In a reappraisal of values, don’t rely on data, templates or ESG jargon.
Share your mission and create unity by communicating your leadership in a clear and original way.
